Head of Marketing

The role

The Head of Marketing will lead strategic product-led growth initiatives including product marketing, brand awareness, customer acquisition, and revenue growth. This role involves developing marketing strategies and leading a high-performing team.

What you will do

• Own product positioning and messaging strategy
• Lead go-to-market execution for new product launches
• Build data-driven quarterly marketing roadmaps
• Drive multi-channel customer acquisition
• Establish and maintain marketing analytics frameworks
• Craft brand narrative and storytelling
• Build and lead a high-performing marketing team
• Facilitate cross-functional collaboration with product, sales, and executive teams
• Conduct customer research and competitive analysis
• Manage marketing budgets and oversee creative asset development

Required qualifications

• 7+ years of progressive marketing experience
• Proven track record of scaling growth in startup or high-growth environments
• Demonstrated success in product marketing leadership roles
• Strategic thinking for medium to long-term marketing strategies
• Deep go-to-market expertise
• Experience in leading and inspiring teams
• High data fluency with expertise in marketing analytics
• Ability to combine creative flair with growth mindset
• Confidence and decisiveness
• Exceptional verbal and written communication skills
• Resilience and problem-solving ability
• Passion for fintech innovation

About the company

Ziina is a fintech company looking to position itself as the go-to payments solution in the region.