CRM & Lifecycle Specialist

The role

The CRM & Lifecycle Specialist will own the end-to-end lifecycle strategy for businesses and individuals using Ziina. You will set the strategy, build automated journeys in Braze, and manage activation, retention, and revenue metrics.

What you will do

• Own Ziina's lifecycle strategy end-to-end including onboarding, activation, engagement, retention and win-back.
• Build, launch and optimize lifecycle campaigns and automated journeys across email, push and in-app using Braze.
• Set targets for activation, retention and conversion and be accountable for hitting them.
• Design the segmentation strategy for both business and consumer users.
• Run a high-velocity experimentation program with the Growth/Engagement PM and Product Marketers.
• Own deep linking and campaign attribution in Branch.
• Coordinate cross-channel campaigns with the wider marketing team.
• Own CRM data quality and audience hygiene.
• Partner with design and content to create on-brand messaging.
• Own the health of the martech stack.

Required qualifications

• 3-5 years of experience in CRM or lifecycle marketing.
• Built and run automated lifecycle journeys hands-on in a CRM platform.
• Strong analytical foundation to use data to decide what to build, test and scale.
• Worked in a fast-paced scale-up.
• Manage multiple campaigns and stakeholders at once.
• Communicate clearly with technical and non-technical teams.
• Based in, or open to relocating to, the UAE.

Nice to have

• Direct experience with Braze and Branch.
• Built a lifecycle program from scratch or significantly scaled one.
• Run lifecycle for both B2B and consumer audiences, ideally in fintech or another regulated, fast-moving environment.
• Strong instinct for copy and know how to write messaging that converts.
• Comfortable pulling your own data.
• Contributed to martech integration work.

About the company

Ziina is one of the region's fastest-growing fintech platforms.