Senior Content Designer

Dubai. Posted 6 months ago

The role

You will shape Ziina's product voice and establish content foundations like principles and terminology. You will work within Product & Design to own the full content lifecycle across product copy, onboarding, and support.

What you will do

Own and write all in-product copy including error states, empty states, onboarding flows, and confirmation screens
Write transactional and lifecycle emails, push notifications, help center content, and support macros
Partner with Product & Design teams in Figma to shape user flows and information architecture
Define and evolve voice and tone guidelines, terminology frameworks, and content principles
Establish and maintain a cohesive content system
Use A/B testing, usability insights, and conversion data to iterate on messaging
Support brand and marketing efforts by contributing to campaign messaging
Build and own AI-assisted content workflows including prompt libraries and tooling

Required qualifications

4+ years of experience in content design, UX writing, or content strategy
Experience building and implementing content systems such as voice and tone guidelines, terminology frameworks, or component libraries
Strong UX writing skills
Experience in design tools like Figma
Strong product thinking and understanding of information architecture
Ability to manage competing priorities and deliver quality work on time
Comfortable using data and research to inform content decisions
Based in, or open to relocating to the UAE
A portfolio is required

Nice to have

First or early content hire who has built a content function or system from scratch
Experience working on fintech, payments, or other high-trust products
Demonstrated measurable impact through content decisions backed by experimentation or user insights
Developed scalable AI-assisted content workflows or tooling

Before you apply

A portfolio is required showing product copy in context, the thinking behind it, a content system or guidelines built, and an example where writing was shaped by research or data

About the company

Ziina is looking for its first dedicated content hire to act as the architect of its product voice.