Brand Marketing Manager

Dubai. Posted 8 months ago

The role

The Brand Marketing Manager will own brand initiatives from idea to launch. You will move between strategy and execution to ensure brand consistency across all touchpoints.

What you will do

Own brand initiatives from first idea to launch
Support integrated campaigns with Product Marketing, Growth, Partnerships, PR, Social, and Creative
Keep the brand consistent across every touchpoint
Work across content, campaigns, creative direction and identity, culture, creators, community, and events
Brief and manage content creators
Follow trends daily and decide which ones Ziina joins
Test ideas small before scaling them
Build repeatable formats, templates, and playbooks
Turn brand strategy into campaign concepts, content direction, and briefs
Give clear, direct feedback to designers, writers, creators, and agencies

Required qualifications

5+ years in brand marketing
Experience at a startup or creative-led business
Strong project manager
Experience briefing and managing content creators and influencers
Culturally fluent across MENA and global internet culture
Live in, or are willing to move to, the UAE

Nice to have

Run campaigns across both consumer and business audiences
Track record of orchestrating viral moments or high-performing niche posts
Shown up as the voice of a brand through proactive engagement
Experience working on a brand with a strong community or cultural presence
An eye for design, aesthetics, and visual storytelling
A portfolio or social accounts you've helped grow or shape
Practical, proven use of AI tools to scale content output
A genuine interest in the intersection of culture, creativity, and technology
Experience in fintech, consumer apps, or fast-growing startups
Practical, proven use of AI tools to speed up creative workflows

About the company

Ziina is a brand in the region. The company is sharpening its brand strategy and launching its consumer product in full force.