Director of EMEA Field Marketing

The role

You will build and lead the go-to-market marketing strategy across the EMEA region. You will set the regional marketing vision, adapt global playbooks to local markets, and build a field engine to help sales close business.

What you will do

• Own the EMEA marketing strategy.
• Localize US-developed content, assets, webinars, ads, and event formats for EMEA markets.
• Plan, execute, and own a portfolio of hosted events, sponsorships, webinars, and community events.
• Partner with EMEA sales leadership on sponsorships, field events, executive dinners, direct mail, and ABM programs.
• Work with Product Marketing, Corporate Marketing, and Growth Marketing to execute campaigns and launches.
• Build shared GTM calendars, campaign overviews, and enablement materials for sales.
• Track the impact of programs on pipeline generation, deal progression, and closed-won revenue.
• Manage the EMEA marketing budget.

Required qualifications

• 10+ years of field, event, or regional marketing experience, including senior or leadership experience.
• Track record of setting regional marketing strategy.
• Experience localizing marketing programs, content, or campaigns for multiple countries or markets.
• Ability to plan and run flagship conferences, executive dinners, and third-party sponsored trade shows.
• Results-driven mindset with a track record of tying programs to pipeline and revenue outcomes.
• Comfort managing a regional budget and making trade-offs to maximize ROI.
• Excellent cross-functional collaboration skills.
• Exceptional project management skills.
• Willingness to travel across EMEA for events as needed (up to 40%).

Nice to have

• Experience in B2B SaaS or enterprise environments at recognized brands

Benefits

• Start-up equity
• Health, vision & dental coverage
• Commuter benefit
• Team building events & happy hours
• Flexible PTO
• Apple equipment plus home office budget

About the company

Zip is the AI platform for enterprise procurement. The company is backed by several investors and has been recognized by Forbes Fintech 50, Fast Company, Inc., and LinkedIn.