Senior Vice President, Health & Wellness

The role

You will lead the Health & Wellness practice by providing strategic counsel to clients and agency leadership. You will oversee a portfolio of brands, drive new business growth, and mentor a PR team.

What you will do

• Lead relationships with senior-level clients as a communications advisor
• Own a portfolio of Health & Wellness accounts
• Develop integrated communications programs for B2B, HCP and consumer audiences
• Drive creative strategy including brand narrative, launch strategies, and crisis communications
• Provide strategic counsel and set quality standards for the team
• Lead account management including budgets and financial management
• Oversee monitoring, reporting and results capture
• Grow existing business and increase agency revenue
• Lead new business initiatives, pitches and thought leadership
• Coach, mentor and motivate junior PR professionals

Required qualifications

• 12+ years of public relations and communications experience
• At least half of experience in a PR agency setting
• Deep knowledge of the Health & Wellness category and regulated industries
• Strong network of key reporters, outlets and influencers
• Exceptional writing skills
• Strong attention to detail
• Track record of crafting PR programs, strategic plans and client-facing documents
• Proven success delivering communications programs that meet or exceed targets
• Ability to maintain and expand client relationships while pursuing and converting new business opportunities
• Experience leading, motivating and developing a PR team
• Event and conference experience, including live and virtual activations
• A collaborative approach

Benefits

• Competitive salary
• Comprehensive benefits & wellness programs including partnership with ClassPass
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays
• Hybrid work model
• Expanded parental leave and family planning support
• Continuous learning through 5W University and development initiatives
• Student Loan Reimbursement
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more
• Charitable giving, including matching donations

About the company

5W Public Relations is one of the largest independently owned PR agencies in the U.S.