Senior Product Marketing Manager

The role

You will own product marketing for a dedicated line of business. You will connect Product, Sales, Customer Success, and Marketing to build value propositions, sales enablement, and go-to-market plans.

What you will do

• Build deep knowledge of products including capabilities, use cases, and customer outcomes
• Own product positioning and value propositions
• Translate product capabilities into benefits for specific ICPs and personas
• Partner with Marketing to develop go-to-market messaging
• Own the go-to-market plan and launch calendar
• Coordinate launch readiness including enablement and customer communications
• Create and maintain sales enablement materials like guides, decks, and battlecards
• Deliver training to help teams explain product value
• Conduct customer and buyer interviews and win/loss research
• Monitor competitive offerings and market developments

Required qualifications

• 5+ years of experience in B2B SaaS product marketing
• Proven track record of developing value propositions, launching products, and enabling sales
• Ability to learn complex products and explain their value clearly
• Strategic thinker and strong communicator
• Comfortable using customer research and performance data to make decisions
• Able to build launch plans, write sales guides, and deliver training sessions
• Able to bring structure to ambiguity and prioritize work

Nice to have

• Experience in multi-sided platforms or HR/edtech

Benefits

• Competitive salary
• Generous PTO policy
• Medical benefits
• Dental benefits
• Vision benefits
• 401(k)
• Regular team happy hours and activities
• Remote work flexibility
• Stock options

About the company

12twenty is an enterprise level talent acquisition platform connecting the world’s largest employers with students and alumni from top business schools and other graduate level institutions.