CRM Marketing Specialist

The role

You will plan and execute seasonal and promotional campaigns across email, SMS, push, and storefront experiences. You will coordinate with various business partners to translate marketing priorities into briefs and actionable recommendations.

What you will do

• Maintain the seasonal and promotional campaign calendar
• Develop campaign briefs and coordinate deliverables, reviews, and approvals
• Partner with storefronts, merchandising, insurance, and cross-sell teams
• Review past campaigns to identify trends and opportunities
• Propose and coordinate A/B tests with analytics partners
• Document and share findings to scale successful approaches
• Define campaign audiences using customer data and platform tools
• Coordinate changes to scheduled CRM outreach around holidays and promotional events
• Monitor campaign performance and communicate results with recommendations
• Maintain organized briefs, test records, decisions, and process documentation

Required qualifications

• 1+ years of experience in digital marketing, CRM, or a related field
• Experience planning and executing marketing campaigns, including A/B testing
• Strong analytical thinking and curiosity
• Exceptional attention to detail
• Experience collaborating across teams
• Strong organizational and project coordination skills
• Clear written and verbal communication
• Familiarity with customer segmentation, marketing automation tools such as Braze, and customer data platforms

Nice to have

• Experience in ecommerce or a direct-to-consumer business

Benefits

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing healthcare coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

About the company

SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. They are owned by KKR.