Senior Manager, Asia Marketing

The role

This role manages and operates 2K Korea's social media channels. You will collaborate with the 2K Asia marketing team to expand brand reach for AAA PC and Console franchises.

What you will do

• Plan and manage 2K Korea's social media strategy.
• Take ownership of daily operations for 2K Korea's social channels.
• Develop and implement a monthly content calendar.
• Oversee and collaborate with external agencies.
• Analyze key community engagement metrics and content performance.
• Identify and explain shifts in player engagement.
• Connect key activations to measurable community responses.
• Monitor discussions across gaming forums and social media.
• Provide integrated VOC reporting on player sentiment and trends.
• Provide marketing execution support.

Required qualifications

• 5 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing.
• Exposure in planning and executing Marketing and Communications strategies.
• Strong operational capacity to directly implement social media strategy.
• Outstanding analytical skills in interpreting social data.
• Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.).
• Strong communication and collaboration skills.
• Proficiency in Korean and English (written and spoken).

Nice to have

• Experience in direct agency management (client-side) or working within a marketing/PR agency.
• An experience in operating social media platforms appreciated.
• Social mavens and community leaders, a plus.

About the company

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc.