Senior Manager, Global Product Marketing, NBA

The role

The Senior Manager of Global Product Marketing, NBA drives marketing strategy across new markets and emerging technologies to deepen player engagement and retention. This role connects Product, Creative, and Player Services teams to deliver content to NBA 2K players.

What you will do

• Lead marketing strategy across multiple titles, platforms and technologies to drive engagement and retention.
• Lead positioning, messaging, audience strategy, and supporting assets throughout the product lifecycle.
• Partner with cross-functional teams to create product positioning for the player lifecycle.
• Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Guide the briefing process for new products for CRM, Social, and In-Game channels.
• Build relationships across Product, Creative, Player Services & Development.
• Oversee marketing strategy for NBA 2K’s Mobile portfolio and manage an Associate.

Required qualifications

• Background in video game marketing across console, PC and mobile.
• Deep knowledge of professional and collegiate basketball culture.
• Experience interpreting data and telemetry to build marketing plans.
• Proven experience leading and developing talent.
• Track record of navigating complex organizational structures and communicating strategy to stakeholders.

Nice to have

• Passionate about Gaming and Sports.
• Familiar with 2K IPs, including NBA and WWE among others.
• Experience working with developers and licensors.

Benefits

• Medical
• Financial
• Other benefits

About the company

2K creates iconic video games including NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, and XCOM. Their portfolio is brought to life by various game development studios.