Senior Manager, Brand Marketing

The role

This role will develop the brand strategy, identity, and audience segmentation for a new sports video game franchise. You will lead brand campaigns, manage agency partners, and oversee brand integrations and partnerships. You will also manage two direct reports and oversee the brand budget.

What you will do

• Shape a long-term brand strategy including mission, vision, and positioning
• Establish a global brand identity framework, tone-of-voice, and brand behaviors
• Develop and validate audience segmentation with the insights team
• Monitor consumer, cultural, and competitor trends
• Develop and execute a priority market strategy
• Lead brand-defining campaign development with internal and agency partners
• Manage, brief, and extract output from creative agencies
• Identify and shape brand integrations within the game environment
• Support the partnerships team with pitch presentations and negotiations
• Oversee the direct line management of two individuals

Required qualifications

• Proven experience in brand marketing
• Highly skilled in aligning diverse stakeholders and driving executive-level decision-making
• Global career journey with appreciation for regional differences and international market dynamics
• Exceptional communication skills
• High operational agility
• Genuine obsession for the sport at both a global and hyperlocal level

Nice to have

• Experience working on brands that are influential in popular culture
• Experience working within the pre-production phase of major unannounced entertainment or gaming IP
• Experience collaborating with game developers and studio leadership to translate product features into high-impact cultural narratives

About the company

2K builds iconic and culture-shaping video games in entertainment. They have expanded their publishing arm through 2K Sports Lab to redefine the future of sports games.