2k
Player Connections Paid Media Specialist
Novato, California, United States. Posted 2 months ago
The role
This role drives the execution and delivery of paid media campaigns within a pod team. The person will manage detailed planning workflows, platform activation, and performance tracking across channels like Meta and Google.
What you will do
- Drive the execution and delivery of paid media campaigns
- Manage detailed workflows and rigorous QA processes
- Coordinate implementation of creative assets, tracking, and targeting parameters
- Monitor daily campaign pacing and performance tracking
- Conduct deep-dive post-campaign analyses
- Manage recurring platform representative relationships with Meta, Google, and TikTok
- Execute and optimize hands-on-keyboard campaigns
- Communicate across the team to ensure alignment on campaign beats
- Manage internal finance and procurement processes including PO creation and budget tracking
- Support the Manager in applying commercial context to planning decisions
Required qualifications
- 2–4 years of experience in media planning or digital marketing execution
- Full understanding of Meta Ads Manager and Google Ads interfaces
- Experience in tactical campaign execution, including budget management, trafficking, and QA processes
- Ability to analyze multiple data sets to support performance tracking and optimization
- Strong communication skills with experience managing professional relationships with external platform partners
- Proficient in Excel/Google Sheets for data documentation and financial tracking
Nice to have
- Experience in the gaming or entertainment industry
- Familiarity with Customer Data Platform (CDP) activation
- Experience in an agency or high-growth pod environment
Benefits
- Medical benefits
- Financial benefits
- Other benefits
Before you apply
- 2K Publishing is unable to provide visa sponsorship or assistance for this position
- All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship
About the company
2K creates iconic video games including NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, and XCOM. Their portfolio is brought to life by influential game development studios like Visual Concepts, Firaxis Games, and Gearbox.