Manager, Product Marketing

The role

You will deliver full-funnel marketing campaigns for the PGA TOUR 2K franchise. You will ideate on product feature messaging, lead in-game creative development, and oversee tactical execution plans.

What you will do

• Manage end-to-end marketing campaigns across the live-services machine.
• Represent player needs through understanding player insights and analytics.
• Own in-game lifecycle strategy by architecting messaging and offer constructs.
• Lead and execute brand partnerships, influencer tie-ins, and promotional activations.
• Build and maintain relationships across the Business Unit and shared service teams.

Required qualifications

• Proven experience in product marketing, live-service campaign management, or lifecycle marketing within gaming or digital entertainment.
• Extensive knowledge or interest in sports verticals, ideally golf.
• Passion to deliver integrated campaigns that drive awareness, acquisition and retention.
• Deep understanding of how to measure and report on marketing performance across owned, earned, and paid channels.
• Strong ability to interpret data and learnings to influence real-time decision making.

Nice to have

• Familiarity with PC & console gaming marketing (PlayStation, Xbox, Steam)

About the company

2K is a global video game company and a wholly owned label of Take-Two Interactive Software, Inc. It publishes titles in genres including sports, shooters, action, role-playing, strategy, casual, and family entertainment.