Manager, Global Brand Marketing

The role

This role supports the Gearbox Software business by leading the strategic development, execution, and performance of global marketing campaigns for gaming franchises. You will develop global marketing strategies, drive end-to-end campaign execution, and leverage data to optimize marketing efforts.

What you will do

• Support the development and presentation of the global marketing strategy for the Gearbox Software franchise group.
• Assist in building global go-to-market plans.
• Collaborate with game development leads to ensure marketing reflects the franchise creative vision.
• Contribute to annual business planning and campaign retrospectives.
• Drive end-to-end campaign execution with PR, Social, Community, Influencer, Paid Media, Partnerships, and Web teams.
• Partner with regional marketing leads to ensure alignment with brand strategy.
• Manage campaign timelines, creative briefs, approvals, and agency coordination.
• Leverage audience research, market insights, and player telemetry to inform strategy.
• Establish KPIs and performance benchmarks and analyze campaign results.
• Manage budget trackers, PO processing, and expense tracking.

Required qualifications

• Bachelor’s Degree.
• Minimum of 3-5 years of marketing or product management experience in gaming or entertainment.
• Obsessed with understanding and serving the player.
• Highly organized, with the ability to manage a busy campaign schedule.
• Proven experience contributing to the planning and execution of creative marketing programs for major entertainment or gaming brands.
• A true team player.
• Comfortable in a fast-paced environment.
• Excellent verbal and written communication skills.
• A proactive project owner, critical thinker, and problem solver.

Nice to have

• A strong interest in history and aptitude for evaluating historical authenticity

Benefits

• Medical
• Financial
• Other benefits

About the company

Gearbox Entertainment is a world-class team that develops successful game franchises such as Borderlands and Tiny Tina’s Wonderlands. It is a publishing label of 2K, which is part of Take-Two Interactive Software, Inc.