Senior Manager, Social & Community — WWE 2K & PGA TOUR 2K

The role

You will own the community management and social marketing vision for WWE 2K and PGA TOUR 2K. You will lead a team of managers and external agencies to build presence on platforms like Steam, Discord, Reddit, YouTube, Twitch, and TikTok. You will act as a player advocate by translating community sentiment into action for development and marketing teams.

What you will do

• Lead, coach, and develop a team of Digital Community & Social Media Managers.
• Own the community and social operating model for both franchises.
• Manage external community, social, and moderation agencies.
• Set the strategy for player engagement across Steam, Discord, Reddit, and emerging platforms.
• Partner with Brand, Creator/Influencer, Communications, Insights & Analytics, and Development teams.
• Own the feedback loop for both title communities.
• Use analytics and social listening tools to identify and quantify player needs.
• Develop platform-specific global social marketing strategies.
• Execute social marketing campaigns built from audience insights.
• Define community growth strategies and flagship community programs.

Required qualifications

• 6–8+ years working in digital community building and/or social marketing roles within gaming, media, or entertainment.
• Experience leading people and/or agency teams.
• Proven track record supporting live service and/or annualized titles.
• Knowledge and experience in engaging and growing core entertainment communities.
• Skilled at crafting integrated social marketing strategies across channels and touchpoints.
• Proficiency with community, social, and reporting tools such as LevelUp, Radarly, Discord analytics, Tubular, and Sprinklr.
• Ability to aggregate, synthesize, and analyze data.
• Excellent written and interpersonal communication skills.
• Powerful presentation skills.
• Strong team management skills and cross-functional leadership competency.
• Extensive knowledge of the video game landscape and a wide array of genres and communities.

Nice to have

• WWE 2K and PGA TOUR 2K experience strongly preferred
• Real interest in wrestling and/or golf fandom and culture
• Experience working with global or international teams is a plus

Benefits

• Medical
• Financial
• Other benefits

Before you apply

• 2K Publishing is unable to provide visa sponsorship or assistance for this position.
• All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

About the company

2K creates iconic and culture-shaping video games including NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, and XCOM. Their portfolio is brought to life by influential game development studios like Visual Concepts, Firaxis Games, and Hangar 13.