Director, Product Marketing

The role

You will drive the global product marketing strategy for a new IP from development through launch and live service. You will connect consumer insight, product strategy, and market dynamics to ensure the new IP delivers a player experience that is understood and valued.

What you will do

• Develop and drive new IP's global product marketing strategy from development through launch and live service.
• Serve as a strategic delegate for the Head of Marketing.
• Develop and drive global campaign strategy across reveal, launch, and live service.
• Translate consumer research, player behavior, and market dynamics into actionable recommendations.
• Partner with Development and Product to ensure positioning is manifested in the game experience.
• Help shape new IP's live-service strategy.
• Develop and present clear strategies and recommendations.
• Lead, mentor, and develop the Product Marketing team.
• Build alignment across cross-functional publishing disciplines.
• Partner with Creative and Development to guide the development of key marketing assets.

Required qualifications

• 10+ years of experience in Product Marketing, Franchise Marketing, Product Management, Brand Marketing, or related consumer-facing disciplines, including meaningful leadership experience.
• Significant experience marketing free-to-play and/or live-service games.
• Demonstrated experience developing positioning, audience strategy, value propositions, and go-to-market strategies for large-scale consumer products.
• Experience partnering directly with game development or product teams.
• Strong strategic leadership.
• Deep understanding of games, player behavior, and the competitive landscape.
• Exceptional written, verbal, and executive presentation skills.
• Strong judgment and ownership.
• Experience managing, mentoring, and developing high-performing marketers.
• Proven ability to lead across highly matrixed, cross-functional organizations through influence.
• High standards for quality and execution.

Nice to have

• Experience marketing AAA, premium, free-to-play shooters or competitive multiplayer games at global scale, particularly across PC and console.
• Experience taking a new IP or live-service game from development through launch and ongoing operations.
• Experience developing global marketing strategies across PC and console.
• Deep familiarity with competitive multiplayer games, player behavior, and the evolving live-service market.
• Experience with consumer research, audience segmentation, competitive analysis, and translating insights into product strategy.
• Experience working with first-party platforms and strategic gaming partners.
• Genuine curiosity about why players choose the games they play, why they keep playing, and what makes a new experience worthy of their time.
• Deep personal engagement with games and gaming culture, with broad knowledge of genres, competitive ecosystems, player communities, and the evolving market.

Benefits

• medical, dental, vision, and basic life insurance coverage
• 14 paid holidays per calendar year
• paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program
• up to 10 paid sick days per calendar year
• paid parental and compassionate leave
• wellbeing programs for mental health and other wellness support
• family planning support through Maven
• commuter benefits
• reimbursements for fitness-related expenses
• 401(K) plan
• Employee Stock Purchase Program

Before you apply

• 2K Publishing is unable to provide visa sponsorship or assistance for this position.
• All candidates must be legally authorized to work in United States without requiring current or future employer sponsorship.

About the company

2K creates iconic and culture-shaping video games including NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, and XCOM. Their portfolio is brought to life by influential game development studios like Visual Concepts, Firaxis Games, and Gearbox.