Senior Digital Specialist, Paid Media

The role

You will support channel strategy and execute campaigns on digital advertising channels. You will analyze performance and turn data into optimization recommendations.

What you will do

• Analyze digital campaign performance and translate data into insights
• Support campaign execution including builds, targeting setup, and launch QA
• Monitor daily budget pacing and flag spend or performance risks
• Run hands-on optimizations across creative, audiences, and bids
• Use AI tools for performance analysis, reporting, and optimization
• Build automated workflows to scale execution
• Set up and maintain tracking including pixels, UTM parameters, and naming conventions
• Validate data flows into Marketo and Salesforce
• Partner with Integrated Campaigns and creative teams to adapt messaging
• Support A/B testing and incrementality measurement

Required qualifications

• Bachelor's degree or equivalent experience
• 3 years of digital marketing experience
• Solid understanding of digital marketing, paid channels, audience targeting, conversion tracking, and the funnel
• Hands-on experience with at least one major ad platform, such as Google Ads, LinkedIn Ads, Meta, or Display Ads
• Strong analytical skills with comfort in Excel, Google Sheets, ad platform reporting, and GA4
• Exceptional attention to detail and accuracy
• Data-driven mindset
• AI-native mindset with hands-on use of AI tools
• Proactive, transparent communication
• Eagerness to learn new platforms quickly
• Strong organization and ability to manage multiple campaigns

Nice to have

• experience in B2B technology
• experience with emerging channels
• Familiarity with Marketo and Salesforce

Benefits

• equity awards
• medical, dental and vision plan
• family planning benefits
• health savings account
• flexible spending account
• transportation savings account
• 401(k) retirement savings plan with company match
• life, accident and disability coverage
• business travel accident insurance
• employee assistance programs
• disability insurance
• other well-being benefits

About the company

Tanium is the Autonomous IT company. The company provides real-time intelligence, agentic decision-making, and autonomous execution operators for IT and security.