New Market GTM - Digital Marketing Manager

The role

The Digital Marketing Manager, Japan owns digital awareness, engagement, and pipeline across top enterprise accounts in Japan. This role builds and owns the digital marketing engine by turning global strategy into Japan-market execution through integrated, account-based digital programs.

What you will do

• Build Tanium's digital share of voice and brand awareness within Japan's top enterprise accounts
• Drive and measure account-level engagement
• Convert digital engagement into qualified leads and opportunities
• Plan, launch, and optimize paid search, paid social, programmatic display, and ABM
• Transcreate messaging and creative for Japanese enterprise buyers
• Integrate digital with Japan field and event marketing
• Lead cross-functional teams and agency partners
• Track and report account-level KPIs
• Own and optimize the ABM and intent platform and global MarTech stack
• Manage Japan digital marketing budget and vendor relationships

Required qualifications

• Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field
• 5–7 years in B2B digital marketing, demand generation, or field marketing
• Proven record in Japan-wide enterprise marketing roles
• Demonstrated delivery of pipeline and revenue outcomes through digital channels
• Hands-on expertise across paid search, paid social, programmatic, and ABM
• Advanced proficiency in Marketo or Eloqua, Salesforce, and ABM/intent tools
• Strong analytical skills
• Native or business-fluent Japanese (written and spoken)
• Business-level English for daily global collaboration
• Deep understanding of Japanese enterprise buying behavior
• Working knowledge of the Japanese digital ecosystem: Yahoo! Japan, LINE, local search behavior, and Japan-specific SEO
• Familiarity with the Japan B2B media, agency, and partner landscape

Nice to have

• Enterprise software / SaaS marketing experience
• Cybersecurity, infrastructure, or endpoint experience
• Experience marketing to security and IT decision-makers (CISO, CIO, Head of Infrastructure)
• Awareness of alliance- and partner-led GTM

Benefits

• 5 days set aside as volunteer time off (VTO)

About the company

Tanium is the Autonomous IT company. Tanium provides the real-time intelligence, agentic decision-making, and autonomous execution operators needed to detect, decide, and remediate at machine speed across their endpoint estate.