Senior Product Manager - Platform Experience & AI

Tel Aviv, Israel. Posted a month ago

The role

You will own the advertiser experience for the Realize platform, including the core experience, the ABBY AI assistant, and the agentic MCP layer. You will lead three connected surfaces and work with UX, R&D, Data Science, and other teams to drive activation and retention.

What you will do

Own the end-to-end advertiser journey including onboarding, campaign creation, reporting and in-product guidance
Define the functionality and presence of the ABBY AI assistant
Shape how advertisers and AI agents operate Realize through the public MCP server
Design for activation and retention at scale using A/B tests and iteration
Use AI tools daily for research, prototyping, analysis and spec
Align global cross-functional partners and senior stakeholders

Required qualifications

6+ years in product management
Track record of shipping consumer products used by millions of people
Experience owning outcomes like activation, engagement and retention
Experience leading the experience of a high-traffic product
Ability to prototype ideas and partner with design
Ability to form a point of view backed by data and user insight
Experience using AI tools daily for product work
Understanding of how LLM-based products behave
Comfortable designing and reading A/B tests
Experience working with product analytics

Nice to have

Experience mentoring or managing product managers
Ad-tech or performance-marketing experience, especially on self-serve ad platforms or products serving SMB advertisers
Experience shipping LLM-based assistants, copilots or agents; familiarity with MCP or other agent protocols
Experience with self-serve SaaS growth: onboarding, activation loops, product-led growth
Design, front-end or user-research background
Experience in a two-sided marketplace or platform business

Benefits

Comprehensive health benefits
Fully stocked kitchen
Location-specific perks
Well-being programs

About the company

Taboola is a performance advertising technology company that empowers businesses to grow. Its Realize platform reaches approximately 600M daily active users through publisher partners like Yahoo and NBC News.