Senior Product Manager

The role

You will own the end-to-end ad creation, management, and workflow experiences across UI, API, and AI agents. You will define the strategy and roadmap for the global ad formats portfolio.

What you will do

• Own the ad formats strategy by defining the portfolio roadmap and conducting competitive analyses.
• Optimize existing ad formats and advertorial products through large-scale A/B testing.
• Lead the end-to-end ad creation and management experience across UI, API, and agent workflows.
• Drive global advertiser adoption for launched formats and creative features.
• Execute complex platform migrations and updates across millions of live creatives.
• Act as the internal and external product evangelist by partnering with Product Marketing, Sales, and Account Management.

Required qualifications

• 5+ years of experience in Product Management, owning complex B2B platform workflows from concept to GA with measurable business impact.
• Hands-on experience in ad-tech or mar-tech platforms, ad formats, or creative tools serving performance advertisers.
• Proven track record of defining product strategy based on competitive analysis and driving adoption of existing products by eliminating user friction.
• Strong technical fluency to collaborate with engineering on APIs, data models, backwards compatibility, and platform constraints at scale.
• Demonstrated experience designing and analyzing large-scale A/B tests to optimize performance and convert insights into actionable decisions.

Nice to have

• Experience with creative/ad-creation tools on platforms like Meta, Google, TikTok, or programmatic DSPs, or experience building GenAI/AI-agent products.
• Experience with content-marketing, advertorial, or landing-page products, or familiarity with display, video (VAST), and native ad standards.

Benefits

• Competitive benefits and well-being programs tailored to the region
• Comprehensive health benefits
• Fully stocked kitchen
• Location-specific perks
• Hybrid work schedule with 3 days in-office

About the company

Taboola empowers businesses to grow through performance advertising technology that delivers measurable outcomes at scale. The company reaches approximately 600M daily active users across publishers like NBC News and Yahoo.