Senior Market Development Manager, Therapy & Oncology

The role

The Senior Market Development Manager serves as the national strategic marketing lead for Therapy and Oncology provider segments. This role develops market development strategies, creates provider adoption plans, and drives referral growth.

What you will do

• Serve as the national business and marketing strategy owner for assigned Therapy and Oncology segments.
• Develop annual market development plans and strategies aligned with commercial growth objectives.
• Build a segment thesis by identifying patient populations, referral pathway gaps, and unmet customer needs.
• Define customer segmentation, target audience priorities, and national referral growth strategies.
• Map referral pathways and prioritize interventions to improve recognition and treatment.
• Create national campaign strategies and annual campaign roadmaps.
• Translate product positioning and clinical evidence into provider-focused campaigns.
• Develop segment briefs, message architecture, customer journeys, and field activation playbooks.
• Provide Field Marketing Managers with strategy, objectives, and execution guidance.
• Identify opportunities for conferences, education, speaker programs, and advisory boards.

Required qualifications

• Bachelor’s degree in Marketing, Business, Communications, Healthcare Administration, Life Sciences, or a related field, or an equivalent combination of education and relevant experience.
• 7+ years of progressive experience in healthcare marketing, market development, product marketing, commercial strategy, field marketing, or sales enablement.
• Experience developing and executing marketing, commercialization, or growth strategies.
• Demonstrated success leading complex, cross-functional initiatives and influencing senior stakeholders.
• Ability to translate customer, market, clinical, and business insights into strategies and action plans.
• Strong analytical skills and ability to use data to prioritize opportunities.
• Executive-level written, verbal, presentation, and facilitation skills.
• Ability to travel approximately 30% for customer meetings, field engagement, conferences, and internal planning.

Nice to have

• Experience in medical device, pharmaceutical, diagnostics, digital health, healthcare services, or another regulated healthcare environment.
• Healthcare provider, referral, or HCP marketing experience, particularly within a referral-driven commercial model.
• Experience supporting a field sales organization and converting national strategy into field-executable programs.
• Experience developing go-to-market strategies, commercialization plans, integrated campaigns, or new-segment growth initiatives.
• Experience presenting recommendations and performance updates to senior commercial or executive leadership.
• Experience in oncology, rehabilitation, physical or occupational therapy, lymphatic health, wound care, vascular care, or chronic disease management.
• Experience launching new products, indications, clinical evidence, services, customer segments, or strategic initiatives.
• Experience with professional societies, commercial KOL programs, advisory boards, or healthcare provider education.
• Familiarity with marketing analytics, CRM platforms, marketing automation, and campaign performance reporting.
• MBA, MPH, MHA, or another advanced business, marketing, or healthcare degree.

Benefits

• medical, dental and vision benefits
• retirement benefits
• employee stock purchase plan
• paid time off
• parental leave
• family medical leave
• volunteer time off
• additional leave programs
• life insurance
• disability coverage
• work wellness benefits and discounts

About the company

Tactile Medical specializes in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.