Salesforce Technical Lead - Marketing Cloud and Data 360

The role

This person will serve as the internal technical owner for Salesforce Marketing Cloud and Salesforce Data 360. They will lead solution design, configuration, integration, production support, governance, and optimization for these platforms.

What you will do

• Own platform health, technical standards, documentation, and long-term maintainability for Marketing Cloud and Data 360.
• Translate business objectives into technical designs.
• Lead enhancements, integrations, releases, and production support.
• Evaluate new Salesforce capabilities based on business value, risk, cost, and architectural fit.
• Design, build, and support solutions using Marketing Cloud studios and builders.
• Develop and optimize journeys, automations, triggered communications, data extensions, preference management, audience activation, and dynamic content.
• Develop and troubleshoot AMPscript, SQL, HTML, CSS, APIs, and Marketing Cloud scripting solutions.
• Support sender authentication, deliverability, domain configuration, sender reputation, subscriptions, and messaging compliance.
• Lead configuration and operations for data streams, DLOs, DMOs, data spaces, identity resolution, unified profiles, calculated insights, segments, and activation targets.
• Design and support integrations with Salesforce applications, enterprise data platforms, and third-party technologies.

Required qualifications

• 7+ years of technical development and administration experience in the Salesforce ecosystem
• 5+ years of hands-on experience implementing, administering, developing, and supporting Salesforce Marketing Cloud in enterprise environments.
• 3+ years of hands-on Salesforce Data Cloud / Data 360 experience, including production implementation and ongoing platform ownership.
• Proven experience leading complex Marketing Cloud and Data 360 workstreams from design through production support.
• Deep experience with Marketing Cloud studios and builders, AMPscript, SQL, HTML, CSS, APIs, and integration troubleshooting.
• Strong knowledge of data modeling, ingestion, identity resolution, unified profiles, segmentation, calculated insights, and activation.
• Experience with incident management, root cause analysis, release management, testing, monitoring, and technical documentation.
• Strong communication and stakeholder-management skills.

Nice to have

• Experience with Marketing Cloud Engagement Plus, Marketing Cloud Next, Health Cloud, and Experience Cloud
• Experience in healthcare, medical device, life sciences, or another regulated industry, including consent management and sensitive-data controls.
• Relevant Salesforce Marketing Cloud or Data Cloud certifications.

Benefits

• medical, dental and vision benefits
• retirement benefits
• employee stock purchase plan
• paid time off
• parental leave
• family medical leave
• volunteer time off and additional leave programs
• life insurance
• disability coverage
• other life and work wellness benefits and discounts

About the company

Tactile Medical specializes in developing at-home therapy devices to treat lymphedema, chronic venous insufficiency and respiratory illnesses.