Mr D - Head of Customer Growth

The role

The Head of Customer Growth will design and execute growth strategies to drive customer acquisition, activation, engagement, and retention for an on-demand delivery platform. This role leads a cross-functional team of Paid Media, CRM, and a growth analyst to optimize the customer lifecycle and maximize lifetime value.

What you will do

• Design and execute the growth roadmap focusing on acquisition, reactivation, and retention strategies.
• Develop a plan to drive non-habituated customers to transact and convert them into loyal users.
• Own the full customer activation lifecycle from app installs to habituation.
• Establish KPIs to evaluate traffic, acquisition channels, habituation success, and order growth.
• Oversee, mentor, and develop Paid Media and CRM teams.
• Foster a culture of data-driven experimentation and performance optimization.
• Collaborate with Brand, Product, Commercial and Business Optimization teams to optimize the customer funnel.
• Build and execute targeted campaigns using customer insights and segmentation.
• Develop innovative acquisition channels and optimize existing ones for ROI.
• Build dashboards and reporting mechanisms to communicate progress to leadership.

Required qualifications

• Bachelor’s degree in Business Management, Marketing, Communications or a related field.
• 7+ years of marketing or growth experience.
• At least 3 years leading multi-functional teams in fast-paced, high-growth digital environments.
• Proven experience working in on-demand, ecommerce, or tech ecosystems.
• Strong leadership skills to manage teams across Paid Media, CRM, and In-app Merchandising.
• Expertise in building and scaling data-driven acquisition and retention strategies.
• Knowledge of growth tactics including paid ads, digital acquisition funnels, CRM campaigns, push notifications, and app-based customer engagement.
• Hands-on familiarity with growth analytics tools like Google Analytics, Data Studio, Tableau, or similar.
• Exceptional stakeholder management and communication skills.
• Entrepreneurial mindset with innovative problem-solving skills.
• Results-driven with a track record of meeting ambitious KPIs.
• Team-oriented with excellent collaboration and relationship-building abilities.

Nice to have

• Experience in restaurant delivery, grocery, retail marketplaces/FMCG
• Exposure to subscription-based models or loyalty programs
• Familiarity with app-based revenue strategies, including gamification, personalization, or partnerships

Benefits

• Market-related, Total Remuneration Package with full flexibility
• Free access to courses on Prosus Academy and more
• Regular social events and out-of-office activities
• Birthday leave
• Confidential counselling, legal support and financial guidance
• Free parking

Before you apply

• Applicants from previously disadvantaged groups and people with disabilities will be given preference

About the company

Mr D is a division of the Takealot Group. It is a young, dynamic, hyper growth company.