Paid Media Manager (Retail Media)

The role

The Paid Media Manager will drive maximum investment return across all performance advertising channels for brands as part of the Retail Media offering. This role involves leading campaign execution, optimization, and technical mentorship for the Retail Media team.

What you will do

• Lead hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns
• Implement and refine advanced bidding strategies calibrated for brand CLV and/or ROAS targets
• Design and implement audience segmentation strategies to target high-CLV customer cohorts
• Develop and execute a testing roadmap including creative, landing page, and incrementality tests
• Act as technical lead and mentor for the Retail Media team
• Conduct deep-dive analysis to provide actionable insights
• Deliver core performance KPIs including ROAS, Revenue, CLV, and CAC
• Improve portfolio efficiency through advanced bidding and audience segmentation
• Ensure flawless campaign execution with 100% budget pacing accuracy
• Provide measurable technical upskilling of junior team members

Required qualifications

• A Degree in Marketing, Statistics, Mathematics or Computer Science
• 5-7+ years of hands-on experience in a paid advertising role
• Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment
• Google Ads certification
• Google Analytics certification
• Account Management experience
• Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display)
• Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram)
• Strongly proficient with the Google Marketing Platform (SA360, DV360)
• Proven experience with Mobile App Marketing (Acquisition and Retention)

Benefits

• market related, Total Remuneration Package which allows full flexibility according to your needs
• great work environment

About the company

takealot.com is South Africa's leading online retailer. It is a young, dynamic, hyper growth company.