Digital Account Manager - Retail Media

Cape Town. Posted 2 months ago

The role

You will manage a portfolio of Marketplace sellers to drive adoption and performance on Takealot's Sponsored Advertising platform. You will meet advertising sales targets and provide strategic media planning and campaign performance management.

What you will do

Meet and exceed advertising sales targets and identify upsell opportunities.
Drive adoption of the self-service Sponsored Advertising platform through training and skills transfer.
Serve as the primary point of contact for a portfolio of sellers.
Develop tailored media plans and advertising strategies for top-tier sellers.
Monitor live campaign performance against KPIs and generate performance reports.
Coordinate the collection of creative assets and manage campaign integration.
Ensure managed services campaigns are invoiced accurately and on time.
Develop and implement acquisition strategies to grow the seller base.
Collaborate with creative, analytics, campaign management, and CRM teams.
Contribute to educational webinars and training sessions.

Required qualifications

English proficiency (spoken and written).
Bachelor's Degree or Advanced Diploma in Marketing, Business, Commerce, or a related field, or a minimum of 5 years of demonstrated account management experience.
Minimum 3 years' experience in advertising/media sales and/or account management with a track record of achieving revenue targets.
Solid experience in digital marketing and advertising (search, display, sponsored ads, or programmatic).
Ability to use data and campaign metrics to drive commercial recommendations.
Strong consultative sales skills.
Excellent relationship management skills.

Nice to have

Experience working in or with e-commerce marketplaces (e.g. Takealot, Amazon or similar).
Familiarity with retail media platforms and self-service advertising tools
Experience with campaign analytics platforms.
CRM platform experience and comfort working with performance dashboards and reporting tools.

About the company

takealot.com is South Africa's leading e-commerce platform and a member of the Prosus ecosystem.