Takealotcom
Mr D - Senior Copywriter and Content Strategist
Cape Town. Posted 2 months ago
The role
This person will craft copy across a brand ecosystem including restaurants, groceries, and retailers. They will collaborate with design and marketing teams to deliver campaigns, app content, and digital experiences while managing a small team of copywriters.
What you will do
- Develop creative campaign concepts and write copy for email, website, social media, advertising, in-app notifications, and blog content.
- Collaborate with designers, strategists, and marketing teams.
- Ensure consistency in messaging and tone across verticals.
- Evolve and adapt the brand voice for different audiences and platforms.
- Turn complex ideas into narratives that drive customer conversion and retention.
- Partner with designers, art directors, and motion teams to develop integrated campaigns.
- Support Product, Marketing, and Operations with copy needs.
- Take ownership of written content for app CTAs, promotions, SEO-friendly digital content, advertising scripts, and long-form editorial.
- Proofread and refine copy.
- Manage a team, a content calendar and an agency relationship.
Required qualifications
- Ability to translate a creative concept into a clear content plan
- Strategically driven with a sound understanding of brand and business growth
- Must be comfortable with writing in various styles and for multiple formats
- Active and well-rounded personal presence in social media
- Detail oriented
- Excellent proof-reader
- Must be able to manage a team, a content calendar and an agency relationship
- Takes initiative and works well independently
- Strong communication and time management skills
- An enthusiasm for being a part of a fast-paced start-up environment
- An ability to write creative copy both for large pieces of content and smaller texts
- Solid time-management skills
Nice to have
- Blogging and ad agency experience advantageous
- Experience working at creative agency advantageous
- Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)
Benefits
- Market-related, Total Remuneration Package
- Free access to courses on Prosus Academy and more
- Regular social events and out-of-office activities
- Birthday leave
- Confidential counselling, legal support and financial guidance
- Free parking
Before you apply
- Applicants from previously disadvantaged groups and people with disabilities will be given preference
About the company
Mr D is a division of the Takealot Group. It is a young, dynamic, hyper growth company.