Senior Marketing Manager (TakealotMORE)

The role

The Senior Marketing Manager will own the TakealotMORE brand positioning and lead brand and communications plans. This role involves running acquisition campaigns, managing the marketing budget, and leading a marketing team.

What you will do

• Own the TakealotMORE brand positioning across every channel and touchpoint.
• Develop and lead the brand and communications plan.
• Work with Takealot and MrD brand teams on through-the-line campaigns.
• Drive new feature launches and build educational content.
• Conceptualise, plan and run campaigns to grow TakealotMORE membership.
• Own the promotional calendar.
• Build understanding of customer segments to shape messaging and offers.
• Work with the Product team on launches and customer journeys.
• Work with merchandising and partner brands to improve conversion.
• Launch and run joint campaigns with benefit partners and partner marketing teams.

Required qualifications

• Bachelors degree in Business, Marketing or Communications.
• 7+ years of marketing experience.
• Proven experience in brand and communications planning.
• Proven experience in brand positioning.
• Proven experience in digital marketing, with demonstrable results.
• Budget management experience.
• Experience leading a team and managing agencies.
• Regular interaction at Executive level, with a track record of delivering projects.

Benefits

• Market related, Total Remuneration Package which allows full flexibility according to your needs
• Great work environment

About the company

takealot.com is South Africa's leading online retailer. It is a young, dynamic, hyper growth company.