Marketing Operations Specialist

The role

This role owns the marketing technology stack and ABM orchestration layer. You will build automated workflows, manage data integrations, and design AI-driven lead scoring and routing systems.

What you will do

• Serve as the technical owner of the ABM orchestration layer
• Translate intent signals into automated actions across marketing automation and CRM
• Own the day-to-day health of martech systems, workflows, and integrations
• Diagnose and fix broken workflows and integrations
• Design and build automated workflows using AI capabilities for lead scoring and routing
• Build and manage workflows to construct account-level intelligence profiles
• Document all workflows, field mapping, and orchestration logic
• Build self-service reporting and dashboards for the marketing team

Required qualifications

• 3 to 5 years in B2B SaaS Marketing Operations, Revenue Operations, or a systems-adjacent role
• Hands-on marketing automation and CRM administration, including configuring and maintaining MAP-to-CRM syncs
• Demonstrated ability to build and deploy an automated workflow that calls external APIs, whether webhooks, REST APIs, or LLM endpoints, in a production environment
• Native fluency in B2B funnel mechanics: MQL definitions, lifecycle stage transitions, opportunity lifecycles, and attribution models
• Experience coaching or enabling non-technical stakeholders on new tools, AI workflows, or self-service reporting
• Provide a 200 word max response to the application question regarding a diagnostic process for a failed demo request

Nice to have

• Hands-on administrative experience with intent data platforms, routing engines, and ABM orchestration
• Prior experience building LLM-powered workflows for lead scoring, routing, or qualification
• Comfort reading and writing JSON, working with REST APIs, and debugging integration errors independently

Benefits

• Medical, Dental, Vision, Life and Disability Insurance
• Employee Assistance Program (EAP)
• 401(k) plan
• Uncapped paid time off for exempt employees
• Accrual-based paid time off for non-exempt employees
• 14 paid holidays each year
• Uncapped paid sick leave for exempt employees
• Accrual-based paid sick leave for non-exempt employees

About the company

Talkdesk is pioneering a new era of Customer Experience Automation (CXA) through AI-first solutions. The company is a global leader in Contact Center as a Service (CCaaS).