Tastylive
Product Marketing Manager — Futures & Options
Chicago, IL. Posted a month ago
The role
This person will own product marketing for futures and options trading lines. They will partner with Product Managers to run adoption campaigns and go-to-market plans for feature releases.
What you will do
- Run continuous, always-on adoption campaigns for futures and options
- Partner with Product Managers on a rolling feature-release calendar and go-to-market plan
- Target underused, high-value features to move attach rate and adoption metrics
- Segment the active base to prioritize campaigns with the highest impact
- Report adoption KPIs regularly
- Own messaging and positioning for futures and options
Required qualifications
- 4+ years in product marketing
- Proven record moving adoption/attach-rate metrics
- Strong cross-functional partnership with Product
- Data-fluent
- Excellent written communication
Nice to have
- fintech/trading preferred
- Deep familiarity with derivatives (options/futures) trading behavior strongly preferred
Benefits
- Performance Bonuses
- Stock Purchase Options
- Medical/Vision/Dental Benefits
- 401k Plan
- 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
- 10 Paid Sick Days
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
About the company
IG North America is home to tastytrade, tasty live, and tastyfx, a family of brands built to democratize trading and empower individual investors. The company was founded in Chicago by the creators of thinkorswim and was acquired by London-based IG Group in 2021.