Tastylive

Product Marketing Manager — Futures & Options

Chicago, IL. Posted a month ago

The role

This person will own product marketing for futures and options trading lines. They will partner with Product Managers to run adoption campaigns and go-to-market plans for feature releases.

What you will do

  • Run continuous, always-on adoption campaigns for futures and options
  • Partner with Product Managers on a rolling feature-release calendar and go-to-market plan
  • Target underused, high-value features to move attach rate and adoption metrics
  • Segment the active base to prioritize campaigns with the highest impact
  • Report adoption KPIs regularly
  • Own messaging and positioning for futures and options

Required qualifications

  • 4+ years in product marketing
  • Proven record moving adoption/attach-rate metrics
  • Strong cross-functional partnership with Product
  • Data-fluent
  • Excellent written communication

Nice to have

  • fintech/trading preferred
  • Deep familiarity with derivatives (options/futures) trading behavior strongly preferred

Benefits

  • Performance Bonuses
  • Stock Purchase Options
  • Medical/Vision/Dental Benefits
  • 401k Plan
  • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
  • 10 Paid Sick Days
  • Gym Membership Reimbursement
  • Commuter Benefits
  • Pet Insurance
  • Wellness & Mental Health Programs
  • Charitable Donation Matching
  • Two Paid Volunteer Days Off

About the company

IG North America is home to tastytrade, tasty live, and tastyfx, a family of brands built to democratize trading and empower individual investors. The company was founded in Chicago by the creators of thinkorswim and was acquired by London-based IG Group in 2021.

Product Marketing Manager — Futures & Options at Tastylive | JobZoey