Director, Integrated Marketing

The role

You will own product marketing campaigns across channels from brief to post-launch readout. You will provide strategic input and hands-on execution for integrated marketing plans.

What you will do

• Own the integrated marketing plan and calendar for product launches and campaigns
• Serve as the single point of visibility on campaign status
• Build and run a structured go-to-market launch process
• Use paid performance and content engagement data to shape messaging and channel mix
• Partner with channel owners, creative, product, analytics, and compliance teams
• Contribute strategic campaign input and positioning
• Execute briefs, messaging frameworks, and campaign execution

Required qualifications

• 8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent
• Track record of leading multi-channel campaigns and product launches end to end
• Comfortable reading paid media and content engagement data
• Highly organized and status-driven
• Strong stakeholder management
• Experience using project management tools
• Clear written and verbal communication
• Ability to set direction and execute hands-on

Nice to have

• Experience in fintech, financial services, or another regulated industry
• Familiarity with marketing compliance review

Benefits

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off

About the company

IG North America is home to tastytrade, tasty live, and tastyfx, a family of brands built to democratize trading and empower individual investors. The company was founded in Chicago by the creators of thinkorswim and was acquired by London-based IG Group in 2021.