Product Marketing Manager — Futures & Options

The role

This person will own product marketing for tastytrade's core futures and options trading lines. They will partner with Product Managers to drive adoption of existing features and execute go-to-market plans for new releases.

What you will do

• Run continuous, always-on adoption campaigns for futures and options
• Partner with Product Managers on feature-release calendars and go-to-market plans
• Target underused, high-value features to move attach rate and adoption metrics
• Segment the active base to prioritize campaigns with the highest impact
• Report adoption KPIs regularly
• Own messaging and positioning for futures and options

Required qualifications

• 4+ years in product marketing
• Proven record moving adoption/attach-rate metrics
• Strong cross-functional partnership with Product
• Data-fluent
• Excellent written communication

Nice to have

• fintech/trading preferred
• Deep familiarity with derivatives (options/futures) trading behavior strongly preferred

Benefits

• Performance Bonuses
• Stock Purchase Options
• Medical/Vision/Dental Benefits
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Gym Membership Reimbursement
• Commuter Benefits
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Two Paid Volunteer Days Off

About the company

IG North America is home to tastytrade, tasty live, and tastyfx, a family of brands built to democratize trading and empower individual investors. Acquired by London-based IG Group in 2021, the company combines startup innovation with the backing of a FTSE 100 fintech.