Marketing Lead, UK (Contract)

The role

The Marketing Lead will own the UK top-of-funnel marketing strategy and drive growth through local activations and partnerships. This role involves translating growth targets into local plans and collaborating with central channel leads and cross-functional teams.

What you will do

• Own the UK's top-of-funnel marketing strategy across paid, owned, and earned channels
• Partner with central Channel Leads to adapt global strategy and assets for the UK market
• Conduct market analysis to understand local dynamics and competitive landscape
• Partner with the UK Senior Country Manager to develop and execute local go to market initiatives
• Orchestrate large-scale metro activations and brand moments
• Support Tasker Operations with strategic development and execution of supply-side initiatives

Required qualifications

• 5+ years in marketing, strategy, operations, or marketplace roles
• Analytical skill set comfortable applying funnel optimisation, LTV/CAC metrics, and supply/demand modelling
• Experience building and implementing repeatable go-to-market strategies, local activations, and brand moments
• Excellent communication and relationship-building skills
• Comfortable presenting to senior stakeholders and large groups
• Managing external partners/agencies
• Comfortable working heavily with data and operating at pace
• Willingness to engage with tasker/supply-side operations
• Comfortable working autonomously while coordinating across central and local, cross-functional teams

Nice to have

• startup or marketplace platform experience
• An understanding of the dynamics underlying a two-sided marketplace
• Experience working for a global brand

Benefits

• Employer-paid health insurance
• 401k match with immediate vesting for US based employees
• Generous and flexible time off
• 2 company-wide closure weeks
• Taskrabbit product stipends
• Wellness + productivity + education stipends
• IKEA discounts
• Reproductive health support

About the company

Taskrabbit is a marketplace platform that connects people with Taskers to handle everyday home to-do’s. Together with IKEA, they are creating more opportunities for people to earn a consistent, meaningful income.