Marketing Manager, Integrated Search & Google Media

The role

You will own the paid search and Google media ecosystem, including Google Ads, Bing Ads, YouTube, and YouTube TV ads. You will also manage SEO and GEO strategies and partner with Performance Marketing Theater Leads to drive pipeline.

What you will do

• Own strategy, launch, optimization, and scaling of performance campaigns across Google Search, Bing Ads, YouTube, YouTube TV, and Google Display/Discovery.
• Master advanced ad features like Smart Bidding and AI bidding algorithms.
• Partner with Performance Marketing Theater Leads to deliver paid search strategies that meet regional targets.
• Lead end-to-end campaign and post-click experimentation.
• Perform technical SEO optimizations, site audit reporting, and meta tag creation.
• Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting.
• Conduct keyword tracking, reporting, and competitive insights analysis.
• Perform continuous UTM and URL cleanup and optimization.

Required qualifications

• 5+ Years of Hands-On Experience managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads.
• Expert-level fluency across the Google Ads platform - Search, Video, PMax, Audience targeting, and automated bid management.
• Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms.
• Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics.
• Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling.
• Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools.
• Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA.
• US-based only.

Nice to have

• Google Ads Certifications (Search, Video, Display)
• GA4 Certification
• Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude)
• Experience working in global B2B performance marketing environments with matrixed theater structures

Benefits

• medical, dental, vision, disability and life insurance
• 401(k) retirement savings with company match
• employee stock purchase plan
• employee referral program
• flexible spending accounts
• Employee Assistance Program (EAP)
• education assistance
• parental leave
• paid time off (PTO)
• company-paid holidays
• health and wellness events
• community programs

Before you apply

• Applicants must be authorized to work for any employer in the U.S. without sponsorship.
• We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment.

About the company

Tenable is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk.