Lifecycle Marketing Manager (Email & Engagement)

The role

You will execute a global strategy for go-to-market and lifecycle communications including email and in-product messaging. You will design email programs and manage customer lifecycle communications to drive pipeline, adoption, and retention.

What you will do

• Own messaging strategy across email, in-product messaging, and other communication channels
• Support engagement programs such as virtual events, community engagement, and advocacy programs
• Draft, refine and edit high-converting copy for email communications and messaging
• Adapt strategy and messaging for different buyer personas
• Design and manage ongoing A/B tests across email copy, schedules and layouts
• Balance many projects simultaneously with short deadlines
• Maintain a global communication calendar
• Serve as a global bridge across regional marketing teams
• Create and maintain global email standards
• Track KPIs, analyze engagement metrics and performance, and present insights to stakeholders

Required qualifications

• 5+ years of professional experience in email marketing, demand generation, or lifecycle marketing
• Bachelor's degree or equivalent experience
• Clear understanding of email strategy, successful campaigns, and performance measurement
• Familiarity with marketing automation (e.g. Marketo) and CRM platforms (e.g. Salesforce)
• Comfort with A/B testing methodology and experience with analytics tools and reporting
• Strong verbal and written communication skills
• Strong project management skills
• Must be a self-starter, accountable, and be able to interface with various teams and stakeholders independently

Nice to have

• An understanding of the cybersecurity industry and core buyer personas
• Experience in the cybersecurity or B2B technology industry

Benefits

• medical, dental, vision, disability and life insurance
• 401(k) retirement savings with company match
• employee stock purchase plan
• employee referral program
• flexible spending accounts
• Employee Assistance Program (EAP)
• education assistance
• parental leave
• paid time off (PTO)
• company-paid holidays
• health and wellness events
• community programs

Before you apply

• Ability to provide an email writing sample showcasing how you adapt tone and messaging for different persona types (requested at the hiring manager stage)

About the company

Tenable is the Exposure Management company. Over 40,000 organizations around the globe rely on Tenable to understand and reduce cyber risk.