AWS Alliance & Practice Lead | Full-time | Los Angeles, CA

The role

The AWS Alliance & Practice Lead will build, lead, and scale the AWS practice into a multi-million-dollar revenue business. This is a quota-carrying sales role responsible for AWS partnership development, sales growth, demand generation, and practice strategy.

What you will do

• Carry and achieve a quarterly sales quota by personally sourcing, qualifying, negotiating, and closing AWS-related consulting and services deals.
• Own the strategy, growth plan, revenue targets, and operating cadence for Tech Holding’s AWS practice.
• Build and manage a multi-million-dollar AWS-related consulting pipeline.
• Lead AWS partnership strategy and serve as primary relationship owner across AWS field sales, partner teams, solution architecture, and program teams.
• Develop and execute joint business plans, joint account plans, quarterly business reviews, and go-to-market initiatives with AWS.
• Drive proactive AWS co-sell execution, including ACE registration and joint pursuit strategy.
• Partner with AWS Account Executives and Tech Holding sellers to identify target accounts and create joint value propositions.
• Build and lead demand-generation efforts including campaigns, executive briefings, workshops, and webinars.
• Plan, host, and co-host AWS community events, customer roundtables, and industry gatherings.
• Develop repeatable AWS service offerings, sales plays, and field-ready collateral.

Required qualifications

• 10+ years of experience in technology consulting, cloud services, sales, alliances, business development, or practice leadership.
• Consistent track record of meeting or exceeding an individual sales quota in a consulting, cloud, or professional-services environment.
• Demonstrated success building or scaling a cloud, AWS, or professional-services practice with multi-million-dollar revenue responsibility.
• Strong, established relationships within the AWS ecosystem, including AWS field sales, partner teams, solution architects, or AWS-aligned consulting organizations.
• Proven experience leading AWS co-sell motions, including ACE, joint account planning, opportunity registration, pipeline reviews, and joint sales pursuits.
• Proven track record of personally closing complex enterprise consulting, cloud transformation, or managed-services engagements.
• Experience designing and executing demand-generation programs that create qualified pipeline and measurable revenue outcomes.
• Experience planning and hosting customer events, executive roundtables, workshops, webinars, or partner-led community programs.
• Strong understanding of AWS services and customer use cases, including migration, modernization, data and analytics, AI/ML, security, cloud optimization, and managed services.
• Ability to translate client priorities into compelling solution narratives, executive presentations, and proposals.
• Strong executive presence, communication, relationship-building, and negotiation skills.
• Ability to lead effectively across sales, marketing, partnerships, solutioning, and delivery teams.

Nice to have

• AWS certifications or deep AWS ecosystem expertise.
• Experience working for an AWS Consulting Partner, systems integrator, cloud consultancy, managed-services provider, or hyperscaler.
• Experience with AWS Marketplace, AWS funding programs, AWS competencies, or AWS partner specializations.
• Experience building sales teams, alliance functions, or go-to-market programs in a consulting or professional-services environment.
• Experience selling into one or more vertical markets, such as media and entertainment, financial services, retail, healthcare, or technology.

Before you apply

• Applicants must be authorized to work for ANY employer in the U.S.
• We are unable to sponsor or take over sponsorship of an employment Visa at this time

About the company

Tech Holding is a full-service consulting firm founded on delivering predictable outcomes and high-quality solutions. The team uses a unique approach supported by principles of deep expertise, integrity, transparency, and dependability.