Paid Marketing Manager - Social

The role

The Paid Marketing Manager - Social will develop and implement paid social media strategies to drive traffic, engagement, and conversions. This role involves managing media buys, conducting creative testing, and optimizing campaign performance across various social platforms.

What you will do

• Develop and implement paid social media strategies.
• Plan, execute, and manage paid media buys across platforms.
• Set up campaigns with targeting, budgets, bidding, and creative variations.
• Monitor campaigns daily to ensure performance goals are met.
• Partner with internal creative teams to develop assets.
• Build structured A/B and multivariate testing roadmaps.
• Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance.
• Analyze in-platform metrics and downstream engagement.
• Collaborate with analytics, product, engineering, and creative teams.
• Ensure accurate campaign setup, trafficking, tagging, and QA.

Required qualifications

• 5+ years of experience managing paid social media campaigns.
• Proficiency in using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others.
• Deep understanding of paid social media’s role within the broader digital marketing landscape.
• Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics.
• Experience working closely with creative teams to develop high-performing assets.
• Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.
• Sharp analytical mindset with experience reading dashboards, performance reports, and attribution data.
• Excellent communication skills.
• Capable of thriving in a fast-paced, multi-project, high-growth environment.
• Experience with cross-device attribution (mobile ↔ OTT).
• Familiarity with MMPs (e.g., Kochava or AppsFlyer) and analytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar).

Nice to have

• Background in media, streaming, subscription services, or app growth.

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy and adoption assistance.
• Disability and life insurance.
• 401(k) program with 1% - 80% contribution options.
• 100% match on the first 4% of pay, 100% vested from day one.
• Nine free virtual doctor’s appointments through Teladoc.
• 12 free annual therapy sessions through Spring Health.
• Paid Time Off (PTO).
• Nine paid holidays per year.

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. It reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.