Product Manager - Attribution and Measurement

The role

The Product Manager will manage attribution and measurement within the ad tech platform. This role involves defining measurement roadmaps, owning attribution methodology, and designing incrementality tests.

What you will do

• Define the measurement roadmap.
• Define and apply the claim standard across sales and client services.
• Represent methodology to clients, agencies, and auditors.
• Own attribution methodology including look-back windows and credit assignment.
• Design geo holdouts, matched market tests, and control groups.
• Own the path to Media Rating Council accreditation.
• Specify measurement needs from the data layer.
• Own models behind conversion prediction and lift estimation.
• Write requirements for engineering and data science teams.
• Partner with Engineering, Client Services, Sales, Ad Operations, and Program Management.

Required qualifications

• Causal inference.
• Experiment design, control group construction, and the difference between correlation and lift.
• Attribution methods across view-through, click-through, and multi-touch.
• Media Rating Council standards.
• SQL.
• 5+ years in measurement, marketing science, or analytics product management.
• Designed and ran a controlled experiment whose result changed a commercial decision.
• Shipped a methodology change that moved every client's numbers.
• Told a client their campaign produced no measurable lift.
• Shipped a product surface with a model behind it.

Nice to have

• CTV and local media measurement

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) with 100% match on the first 4% of pay
• Nine free virtual doctor's appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. is a leading local media company that helps people thrive in their local communities by providing trusted local news and services. It reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.