Tegnainc
Senior Account Executive
KFMB-TV San Diego. Posted a month ago
The role
This person will grow new business and manage a book of advertising clients. They will sell multi-platform solutions including broadcast television, Premion streaming/CTV, and digital products.
What you will do
- Drive new business and build a pipeline of local and regional advertisers.
- Sell strategically and consultatively using multi-platform solutions.
- Own the full sales cycle including prospecting, qualifying, presenting, negotiating and closing.
- Grow and defend the book through upsells and cross-sells.
- Build insight-driven proposals using data.
- Manage pipeline, forecast accurately, and use CRM.
- Partner with account, creative, and product teams.
Required qualifications
- 3-5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets.
- Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline.
- Command of the modern media landscape: broadcast television, streaming/CTV, programmatic, digital video, display, social, and content.
- Experience selling to business owners and/or agencies.
- Strong negotiation, presentation, and relationship-building skills.
- Fluency in turning data and analytics into a clear ROI story.
- Proficiency with CRM and Microsoft Office.
- Valid driver's license with the ability to travel locally.
Nice to have
- Familiarity with Google Analytics, DSPs/SSPs, and ad-management tools
Benefits
- Two medical plan options through Blue Cross Blue Shield of Texas
- Dental and eye care coverage
- Fertility, surrogacy and adoption assistance
- Disability and life insurance
- 401(k) with 100% match on the first 4% of pay
- Nine free virtual doctor’s appointments through Teladoc
- 12 free annual therapy sessions through Spring Health
- Paid Time Off (PTO)
- Nine paid holidays per year
About the company
TEGNA Inc. helps people thrive in their local communities by providing local news and services. It reaches more than 100 million people monthly across web, mobile, streaming, and linear television.