Media Strategist

Any TEGNA Station Location . Posted a month ago

The role

The Media Strategist partners with local and regional sales teams to design and optimize integrated advertising solutions. This role uses data-driven strategy and media expertise across linear TV, digital, OTT/CTV, and emerging platforms.

What you will do

Develop customized media strategies aligned to advertiser goals and KPIs
Translate client objectives into multi-platform campaign recommendations
Support proposal development with audience insights and performance rationale
Collaborate with Account Executives, Sales Managers, and Directors of Sales
Participate in client meetings and presentations
Support new business pitches, RFPs, and renewals
Educate sales teams on platform capabilities and media trends
Leverage data and research tools to inform strategy
Analyze campaign performance and recommend optimizations
Work with digital operations, traffic, research, and creative teams

Required qualifications

Bachelor’s degree in Marketing, Advertising, Communications, or related field
3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
Strong understanding of linear TV, digital display/video, OTT/CTV, and cross-platform measurement
Proven ability to translate data into actionable, client-ready insights
Excellent presentation, storytelling, and collaboration skills

Benefits

Two medical plan options through Blue Cross Blue Shield of Texas
Dental and eye care coverage
Fertility, surrogacy and adoption assistance
Disability and life insurance
401(k) program with 100% match on first 4% of pay
Nine free virtual doctor’s appointments through Teladoc
12 free annual therapy sessions through Spring Health
Paid Time Off (PTO)
Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing local news and services. It has 64 television stations in 51 U.S. markets.