Marketing Lead - East

The role

The Marketing Lead acts as a strategic partner to the Regional Marketing Director to drive marketing execution across production, paid media, social, CRM, and lifecycle. This person translates strategy into integrated campaign plans and serves as the daily marketing contact for station leadership.

What you will do

• Develop campaign briefs by translating strategy into integrated plans.
• Own the regional campaign calendar and integrated delivery timeline.
• Lead campaign development and execution across centralized capabilities.
• Direct Marketing Specialist to initiate campaign setup in monday.com.
• Collaborate with Production through the creative development process.
• Hold creative and strategic standards across all campaign deliverables.
• Drive clarity and prioritization across a complex portfolio of campaigns.
• Serve as the day-to-day marketing partner to station leadership.
• Communicate campaign plans, status, and results to station stakeholders.
• Establish measurement frameworks and report performance against objectives.

Required qualifications

• 5–7 years in marketing, integrated campaign management or brand strategy
• Proven ability to lead integrated campaigns across multiple markets, channels and stakeholder groups
• Outstanding written and verbal communications skills
• Strong command of campaign planning, prioritization and project management
• Experience with monday.com, Asana or similar platforms
• Demonstrated ability to coordinate across paid media, social, CRM, content and other marketing channels
• Familiarity with audience research, ratings, digital analytics and performance measurement in a media or broadcast context
• Comfortable operating in a 24/7 news-driven environment with fast-moving priorities, breaking news demands and tight timelines
• Must be willing to travel to markets within the portfolio when needed
• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience

Nice to have

• media, broadcast or a fast-moving content environment strongly preferred

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with 100% match on the first 4% of pay
• Nine free virtual doctor’s appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. It reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.