Local Sales Manager

The role

The Local Sales Manager will lead and develop a sales team to drive revenue growth across television, streaming, and digital. This role focuses on growing market share, developing new business, and coaching Account Executives and Account Managers.

What you will do

• Recruit, retain and train sales and support talent on TV and digital products.
• Lead and develop a team of Account Executives and Account Managers.
• Provide hands-on field coaching for prospecting, meetings, and closing business.
• Identify market potential through lead generation and prospecting.
• Develop sales strategies to meet revenue goals across broadcast, streaming, CTV and digital.
• Hold the team accountable for sales activity and performance goals.
• Analyze client needs to develop integrated marketing solutions.
• Develop relationships with local clients, agencies and community partners.
• Identify revenue opportunities through sponsorships and partnerships.
• Collaborate with the Director of Sales on forecasting, budgeting, and pricing.

Required qualifications

• Minimum 5 years of successful broadcast TV sales and account engagement experience, including demonstrated sales leadership experience.
• Proven track record of achieving or exceeding sales goals in broadcast TV industry, including linear TV, streaming, digital and OTT/CTV.
• Established leadership skills and demonstrated ability to recruit, coach and develop high-performing sales teams.
• Strong understanding of integrated marketing solutions, including digital advertising platforms, audience data and campaign performance.
• Strategic thinker and disciplined executor.
• Ability to build an inclusive, positive and accountable sales culture.
• Proficiency with Excel, Word, PowerPoint, WideOrbit Sales, Salesforce, WideOrbit Traffic, WideOrbit Analytics, Comscore, Matrix, Media Monitors and qualitative data.
• Ability to manage multiple tasks and projects effectively under deadline pressure.
• Strong attention to detail, problem-solving skills and accuracy.
• Strong presentation and communication skills with internal and external customers and partners.

Nice to have

• Previous success as an Account Executive

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with 100% match on first 4% of pay
• Nine free virtual doctor’s appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing local news and services. It has 64 television stations in 51 U.S. markets.