Digital Sales Strategist

The role

The Digital Sales Strategist will assist sales staff to build digital solutions using ad-serving interfaces and operational platforms. The role focuses on campaign success through pre-sales order entry, management, and optimization of Digital Media campaigns.

What you will do

• Prospect for new revenue opportunities using client and category insights.
• Upsell current clients by engaging them in the full product line of KPNX-TV Phoenix offerings.
• Create custom solutions-driven campaigns across broadcast, digital, and Streaming (OTT).
• Expand relationships with key clients by understanding business needs and competitive landscape.
• Provide Account Management team with direction for successful campaign execution.
• Partner with Account Manager to provide customer service and contract fulfillment.
• Utilize Matrix and station CRM to manage activity, pipeline, and forecasts.
• Represent the media group to the community at events and surrounding businesses.

Required qualifications

• 1-3 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.
• Proficient with Microsoft Office products.
• Self-motivation and a strong work ethic are essential attributes.
• Current driver's license and ability to operate news gathering vehicle to and from various locations is required.

Nice to have

• Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas.
• Dental and eye care coverage.
• Fertility, surrogacy and adoption assistance.
• Disability and life insurance.
• 401(k) program with 1% - 80% contribution range.
• Company match for 401(k) contributions up to the first 4% of pay.
• Nine free virtual doctor's appointments through Teladoc.
• 12 free annual therapy sessions through Spring Health.
• Paid Time Off (PTO).
• Nine paid holidays per year.

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. The company has 64 television stations in 51 U.S. markets.