Digital Sales Strategist

The role

The Digital Sales Strategist develops digital solutions and manages digital media campaigns. This role involves pre-sales order entry, campaign optimization, and supporting the sales team to ensure successful delivery.

What you will do

• Work with the sales team to generate marketing solutions.
• Partner with Account Executives and Digital Sales Manager to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences for client advertising.
• Identify revenue-generating opportunities by exposing gaps in current campaigns.
• Process digital sales orders into multiple systems.
• Support campaign execution by trafficking creative and monitoring live campaigns.
• Prepare ad hoc and month-end reports for digital accounts.
• Oversee the development of digital creative materials.
• Monitor and analyze digital campaigns to retain and grow revenue.

Required qualifications

• 1 to 3 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display/video pre-roll.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.
• Strong foundational math skills, including proficiency in basic arithmetic, percentages, and numerical analysis.
• Self-motivation, a winning attitude and a strong work ethic.

Nice to have

• Google AdWords certification
• Interactive Advertising Bureau (IAB) certification

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with 100% match on first 4% of pay
• Nine free virtual doctor appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. It reaches more than 100 million people monthly across web, mobile, streaming, and linear television.