Director, Product Marketing

The role

This person will lead go-to-market strategy and messaging for linear and streaming TV and advertising business. They will translate platform capabilities into positioning to help sales teams grow streaming advertising revenue and lead a small product marketing team.

What you will do

• Partner with Product to translate CTV/streaming and Premion DSP capabilities into positioning and messaging
• Act as the voice of the customer in product conversations
• Build working relationships across product, sales, and customer success
• Own product marketing messaging for Premion and TEGNA's broader CTV/streaming offering
• Develop differentiated positioning against competitors
• Translate complex product and data capabilities into messaging
• Design, create and oversee sales enablement assets
• Partner with sales leadership to identify enablement gaps
• Train and support sales teams on new product launches and features
• Manage and develop a Product Marketing Analyst

Required qualifications

• 10+ years in product marketing
• Proven track record building messaging and positioning for advertising or media products
• Demonstrated success partnering cross-functionally with Product and Sales
• Excellent written and verbal communication skills
• Comfortable operating in a fast-changing, ambiguous market
• Bachelor's degree required

Nice to have

• ad tech, media company, or streaming platform background preferred
• prior people management preferred
• Experience working with or selling to local and regional agencies is a strong plus
• MBA a plus but not required

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) with 100% match on first 4% of pay
• Nine free virtual doctor’s appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. They reach more than 100 million people monthly across the web, mobile apps, streaming, and linear television.