Digital Strategist

The role

This Digital Strategist will act as an expert for digital and streaming business at WUSA9. You will partner with sales leaders to build digital solutions, manage campaign execution, and turn data into stories to grow revenue.

What you will do

• Own campaign accuracy from proposal through launch and wrap.
• Monitor campaign performance and recommend optimizations.
• Serve as subject matter expert on client performance calls, proposals, and quarterly business reviews.
• Turn complex campaign data into simple, clear stories.
• Use campaign and category insights to find revenue opportunities for sellers.
• Build case studies and attribution reports.
• Partner with Account Executives on custom campaigns across digital, streaming, and broadcast.
• Build strong client relationships by learning client business and goals.
• Train and support sellers on digital products, data, and best practices.
• Find smarter ways to work using AI and automation.

Required qualifications

• Strong knowledge of CTV/OTT, targeted display, and campaign measurement and attribution.
• Exceptional attention to detail and ability to manage multiple campaigns and deadlines.
• Proactive, self-motivated, and comfortable making decisions and owning outcomes.
• Analytical mindset with the ability to simplify data and tell a clear story.
• Strong presentation and communication skills.
• Sales-minded with a drive to grow client relationships and revenue.
• Curious and eager to learn.
• Proficiency in Microsoft Office.
• Experience with ad-serving platforms and CRM software such as Salesforce.

Nice to have

• 3+ years of experience in digital media, campaign management, ad operations, or digital sales support
• Experience with AI tools
• Google Ads certification
• IAB certification

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with 100% match on first 4% of pay
• Nine free virtual doctor’s appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. WUSA9 is the TEGNA-owned CBS affiliate in Washington, DC.