Director, Marketing - West

The role

The Regional Marketing Director is the senior marketing leader for the regional marketing team. This person sets strategy, owns station relationships, and directs centralized capabilities to grow audiences and drive business results across the portfolio of markets.

What you will do

• Own the audience and market point of view
• Set the marketing strategy
• Synthesize audience research, ratings, digital performance and market intelligence
• Review and approve campaign briefs
• Serve as the senior marketing relationship for station leadership
• Align with station leadership on business objectives and resource commitments
• Serve as the final escalation point for station-level marketing decisions
• Direct the deployment of centralized capabilities
• Own marketing performance accountability for the region
• Lead and develop the regional team

Required qualifications

• 8–12 years in marketing, brand strategy or integrated campaign leadership
• Ability to set and execute marketing strategy across multiple markets simultaneously
• Stakeholder leadership skills
• Command of the full channel ecosystem including Production, Paid Media, Social, CRM, Lifecycle, CTV
• Analytical and data-driven
• Proven people leader and developer of talent
• Ability to operate as both a strategic leader and a hands-on contributor in a 24/7 news-driven environment
• Bachelor's degree in marketing, communications, journalism or a related field, or equivalent professional experience

Nice to have

• media, broadcast or a multi-market content environment

Benefits

• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program with 100% match on the first 4% of pay
• Nine free virtual doctor’s appointments through Teladoc
• 12 free annual therapy sessions through Spring Health
• Paid Time Off (PTO)
• Nine paid holidays per year

About the company

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. The company has 64 television stations in 51 U.S. markets.