Sr. Manager, Public Relations and Communications

The role

This Sr. Manager of Public Relations will build the company's earned media function from the ground up. You will develop executive thought leadership, manage media partnerships, and drive the earned media strategy for the brand.

What you will do

• Develop executive visibility and platforms for the founder and leadership team.
• Execute a media relations strategy focused on trade and business press.
• Manage media strategy for flagship moments like Tektonic and SEMA.
• Run a repeatable launch cadence for product and partner news.
• Lead media partnership strategy for the Tektonic annual industry event.
• Position leaders as subject matter experts across various departments.
• Package and tell stories regarding philanthropic and community impact.
• Manage and maximize the portfolio of media and trade sponsorships.
• Embed GEO thinking into media strategy and narrative architecture.
• Track earned media reach, placement quality, and brand sentiment.

Required qualifications

• 8+ years in PR, communications, or a closely related field.
• Experience owning a program or function.
• Track record of building an executive visibility or thought leadership program end to end.
• Deep experience in executive communications, thought leadership development, or executive visibility programs.
• Experience in B2B, SaaS, or technology communications.
• Hands-on AI fluency including building or running AI workflows and measuring visibility in LLMs.
• Exceptional writing, editing, and messaging skills.
• Executive presence and direct communication skills.
• Appetite to lead and manage or mentor people.
• A builder's instinct and ability to work without a roadmap.
• Proven track record of working cross-functionally with Product, Sales, and executives.
• Experience managing media sponsorships, event media partnerships, or conference PR strategy.

Nice to have

• Experience marketing to field-based, non-desk, or trade audiences.
• Familiarity with PR tools like Meltwater, Muck Rack or Cision.
• Familiarity with emerging AI visibility tracking tools.
• Familiarity with how AI search is changing discovery.

Benefits

• Remote work flexibility
• Competitive base salaries
• Flexible PTO
• Paid maternity, parental bonding, and medical leave
• Medical, Dental, Vision, and Prescription coverage
• 100% premium coverage for employees; 50% for families
• Free, confidential counseling through BetterHelp
• 401(k) with 100% employer match up to 6%
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Up to $60/month toward fitness, mental health, or wellness
• $300 home office setup bonus after one year

About the company

Tekmetric is an all-in-one, cloud-based software helping auto repair shops run smarter and grow faster. Founded in Houston in 2017, it provides a platform for shop operations, payments, and customer engagement.