Senior Director, Integrated Campaigns & Field Marketing

The role

This role owns integrated campaign strategy, partner marketing, and field marketing to reach the addressable market. You will build programs that turn brand and product stories into pipeline and expand awareness across SMB and Mid-Market segments.

What you will do

• Own integrated campaign strategy and planning calendar across SMB and mid-market segments.
• Lead multi-channel campaign activation including ABM, nurture programs, and launch campaigns.
• Direct field marketing in partnership with regional sales leaders.
• Direct partner marketing to produce measurable pipeline and adoption.
• Work with Digital Growth on a shared acquisition target.
• Work with Sales leadership on lead quality, handoffs, follow-up, and feedback loops.
• Work with Events and Customer Marketing to support campaigns.
• Build the team's operating rhythm including planning, reviews, and reporting.
• Hire, coach, and develop team members.
• Report on pipeline and program performance to leadership.

Required qualifications

• 10–12+ years in integrated marketing, field marketing, partner marketing, or demand generation roles in SaaS or high-growth tech.
• Meaningful time at the Director level or above.
• Proven track record owning integrated campaign planning across multiple segments.
• Experience leading a mix of functions such as campaigns, ABM, field, and partner marketing.
• Demonstrated experience building field marketing programs with clear ROI.
• Experience marketing to fragmented, distributed SMB audiences at scale.
• Strong analytical and planning instincts including attribution for influenced and sourced pipeline.
• Ability to build strong, trust-based partnerships with Sales, Business Development, RevOps, Finance, and Product.
• Experience building and developing a team.
• Comfort operating at a senior level with executive-facing communication.
• Fluency with AI-powered tools and modern martech.
• Willingness to travel regularly to events, partner meetings, and customer locations.

Nice to have

• Experience in the automotive aftermarket, field service software, or vertical SaaS for trade-based industries

Benefits

• Remote work flexibility
• Competitive base salaries
• Flexible PTO
• Paid maternity, parental bonding, and medical leave
• Medical, Dental, Vision, and Prescription coverage
• 100% premium coverage for employees; 50% for families
• Free, confidential counseling through BetterHelp
• 401(k) Retirement Savings Plan with 100% employer match on contributions up to 6%
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Up to $60/month toward fitness, mental health, or wellness
• $300 home office setup bonus after one year of employment

About the company

Tekmetric is an all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Founded in Houston in 2017, it provides a platform that simplifies operations for shop owners.