Principal Product Marketing Manager

The role

This is a high-ownership individual contributor role focused on execution across positioning, commercialization, enablement, and impact. You will conduct market research, build messaging frameworks, coordinate product launches, and enable sales and customer success teams.

What you will do

• Conduct market and customer research insights
• Identify core product and service needs
• Develop competitive insights across product, service, marketing, and positioning
• Build and maintain positioning and messaging frameworks
• Write narratives for sales, marketing, and customer success
• Build integrated launch plans and drive them to completion
• Coordinate across Sales, CS, and Demand Generation for launches
• Contribute to pricing and packaging decisions
• Create battle cards, objection-handling guides, and sales plays
• Define and report on success metrics like pipeline influence and win rate

Required qualifications

• 7+ years of product marketing experience in B2B SaaS
• Track record of owning positioning, launches, and enablement end-to-end
• Commercial mindset measuring work in pipeline, win rates, and revenue impact
• Deep research and synthesis skills
• Ability to coordinate and execute launches across cross-functional teams
• Familiarity with pricing and packaging decisions
• Exceptional written communication
• Comfort operating in ambiguity
• Active, meaningful use of AI in day-to-day workflow

Nice to have

• Vertical SaaS experience
• Experience selling into SMB or trades verticals

Benefits

• Remote work flexibility
• Flexible PTO
• Paid maternity, parental bonding, and medical leave
• Medical, Dental, Vision, and Prescription coverage
• 100% premium coverage for employees; 50% for families
• Free, confidential counseling through BetterHelp
• 401(k) Retirement Savings Plan with 100% employer match up to 6%
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Life and Accidental Death & Dismemberment (AD&D) Insurance
• Up to $60/month toward fitness, mental health, or wellness
• $300 home office setup bonus after one year
• Support for continuing education

About the company

Tekmetric is an all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Founded in Houston in 2017, it is a leading platform for the automotive repair industry.