Sr. Product Marketing Manager

Houston, Texas. Posted 17 days ago

The role

This Senior Product Marketing Manager will own execution across positioning, commercialization, enablement, and impact for an assigned product area. You will conduct market research, build messaging frameworks, and coordinate integrated product launches.

What you will do

Conduct market and customer research insights
Perform rapid messaging tests
Identify core product and service needs
Develop competitive insights across product, service, and marketing
Build and maintain positioning and messaging frameworks
Write narratives for sales, marketing, and customer success
Build integrated launch plans and drive them to completion
Coordinate launches across Sales, CS, and Demand Generation
Contribute to pricing and packaging decisions
Create battle cards, objection-handling guides, and sales plays

Required qualifications

5+ years of product marketing experience in B2B SaaS
Track record of owning positioning, launches, and enablement end-to-end
Commercial mindset measuring work in pipeline, win rates, and revenue impact
Deep research and synthesis skills
Ability to coordinate and execute launches across cross-functional teams
Familiarity with pricing and packaging decisions
Exceptional written communication
Comfort operating in ambiguity
Active, meaningful use of AI in day-to-day workflow

Nice to have

Vertical SaaS experience
Experience selling into SMB or trades verticals

Benefits

Remote work flexibility
Competitive base salaries
Flexible PTO
Paid maternity, parental bonding, and medical leave
Medical, Dental, Vision, and Prescription coverage
100% premium coverage for employees; 50% for families
Free, confidential counseling through BetterHelp
401(k) with 100% employer match up to 6%
Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Life and Accidental Death & Dismemberment (AD&D) Insurance
Up to $60/month toward fitness, mental health, or wellness
$300 home office setup bonus after one year

About the company

Tekmetric is an all-in-one, cloud-based software helping auto repair shops run smarter and grow faster. Founded in Houston in 2017, it provides a platform for shop management, payments, and customer engagement.